TYPES OF DIGITAL MARKETING
Digital marketing encompasses various strategies like SEO, PPC, Social Media Marketing, Content Marketing, Email Marketing, Affiliate/Influencer Marketing, and Mobile Marketing, all using digital channels to reach customers through valuable content, targeted ads, and direct engagement, focusing on building awareness, generating leads, and driving conversions.
Core Types of Digital Marketing
Search Engine Optimization (SEO): Improving website visibility in organic (unpaid) search results.
Pay-Per-Click (PPC): Paying for ad placement on search engines or other sites, costing money per click.
Social Media Marketing (SMM): Promoting brands on platforms like Facebook, Instagram, LinkedIn, etc., through organic posts and ads.
Content Marketing: Creating and sharing valuable content (blogs, videos, infographics) to attract audiences.
Email Marketing: Sending targeted messages, promotions, or newsletters directly to subscribers.
Affiliate Marketing: Partnering with others (affiliates) to promote products for a commission.
Influencer Marketing: Collaborating with influential figures to promote products to their followers.
Mobile Marketing: Reaching users via smartphones through SMS, apps, or location-based services.
